Selling is in Ron Popeil's genes.
You're not sure who he is? Then chances are you're not an insomniac:
You're thinking "ohhh I get it, Public Education is going down the tubes and I'll have to find a new job in the near future..."
Wrong. Ron Popeil is an inventor marketer: he develops new things and convinces people to buy them. As a school leader, that should sound familiar...
Change in a school is tough, almost as hard as selling people things they don't need. We can learn a lot from Ron Popeil; stick with me through this post and you'll agree.